A major provider of casino gaming content has announced that it will change its name and branding.
Scientific Games will now be known as Light & Wonder.
This reflects a push by the firm to move more towards the digital sphere.
The announcement was made during a statement on the company’s results during Q4 2021.
These were announced as recently as this week.
This means that the company now has to alter its ticker on the NASDAQ stock exchange.
Its ticker will now be changed to LNW, and the move is expected to be finalized in Q2 2022.
Background to the move
The move comes after the company said that it would be saying goodbye to some of its segments.
These are set to include its sports betting business as well as its lottery business.
A “new chapter” for the company
A senior leader at the company made it clear that they are positive about the new move.
Barry Cottle, who is the company’s chief executive officer, said that the new name came as part of a new chapter.
“As we begin this new chapter we have chosen a new name, Light & Wonder,” he said.
He went on to say that the name came from the sort of emotions the firm wanted to evoke.
“[It is] a name that evokes the kind of feelings we want to capture in the work we do every day – excitement, inspiration, imagination and maybe even a little bit of magic and certainly a lot of fun,” he said.
He concluded by saying that the company was glad to be focusing on creating experiences for its customers.
“As we embark on this next phase, we’re grateful to be able to focus our energy on creating those experiences for our players,” he said.